With Wimbledon cancelled this year, the Lawn Tennis Association (LTA) has launched a campaign encouraging people from all walks of life to pick up a racket this summer, even if they aren’t particularly good at the sport.
Enderby Lawn Tennis Club (ELTC) are participating in the national launch and are one of only two clubs in Leicester and Leicestershire that are included in the ‘LTA Rally’ national court booking system which is an integral part of the “Play your way” campaign.
Richard Daish, Marketing and Commercial Director of the Lawn Tennis Association says “Tennis has always been a fun, engaging sport, but not everyone feels like they can play.”
‘Play your way’ will show that tennis can be played in any way, by any one, no matter their experience or understanding of the game.”
Four years ago the Lawn Tennis Association attempted to move away from the stereotype of tennis as a middle-class sport and began encouraging people from all backgrounds to pick up a racket with a campaign created by marketing/branding consultants BBH Sport.
Pay and Play
Enderby folk (novices or experienced players) can follow the three steps below to get on court:
- Book – go to the club’s website at www.EnderbyLawnTennisClub.co.uk
- Pay – cost £5.40 per hour per court, pay online when booking.
- Play – our courts are opposite Enderby Leisure Centre.
ELTC treasurer, Eamonn Canavan, told Enderby EYE that the club are also working with Blaby District Council Local Sports Alliance Officer, Nathan Smith, to ensure that their pay and play facilities are promoted locally.
Posters are on display in local shops and take-aways promoting the new ‘Pay and Play’ facilities.
‘Pay & Play’ users will be able to book seven days in advance with the court’s booking times operating from 8:00am to 6:30pm.
The key for the courts can be collected from the Enderby Leisure Centre Golf Shop and a £5 deposit is refunded when the key is returned.
The ELTC website (see below) has full details of the new pay and play facilities.
Enderby Lawn Tennis Club is a registered charity and their objective is “The promotion of community participation in healthy recreation for the benefit of the inhabitants of Enderby and the surrounding district by the provision of facilities for playing tennis”.
By introducing online booking and payment the Club hope that more people will use the courts and enjoy playing tennis.
» View Enderby Lawn Tennis Club’s website at www.EnderbyLawnTennisClub.co.uk
» View the Lawn Tennis Association’s website at https://www.lta.org.uk/