Enderby based tile and flooring chain Topps Tiles has launched a national television advertising campaign with sponsorship of ITV’s morning show Daybreak’s national weather forecast slots.
For almost a year Topps Tiles has sponsored the programme’s regional weather.
The 10-second adverts feature the daily activities of a family in their semi-detached house and show various styles of tile and wood flooring from Topps Tiles’ product range.
Each advert features the ‘Middleton family’ either selecting new home interiors from the Topps range, or just participating in day to day activities. The spots were filmed over a total of five days.
The idents are 10 seconds long and are repeated five times a day, Monday to Friday from 6.30 – 8.30am.
As well as professional actors – and a professional acting dog – the adverts also feature one of Topps’ store managers, Caroline, who works in the Orpington branch.
Recently, the company revealed like-for-like revenue, which only includes stores open for at least a year, increased by 1.6 per cent in the final three months of 2012, compared to the same period of 2011.
The Council spends months preparing for the harsh winter weather so services can continue but there are times when it’s too dangerous for crews to go out and collections are disrupted.
Collections are operating as normal. But if the ice and snow does set in overnight or throughout the day leave your bins out as normal. But if you have not had a collection by 4pm bring them back in.
Any bins not emptied will be collected on the households next scheduled collection day (the following week if it was refuse and two weeks later if it is recycling and garden waste).
The decision to suspend collections is not taken lightly and is a last resort after all safety issues have been considered.
A fully loaded truck weights 26 tonnes and is a major safety risk to pedestrians and other road users in snowy or icy conditions.
A snow alert remains in place for Leicestershire today and road users are being warned to check weather forecasts before travelling over the next few days.
The Met Office snow alert for Leicestershire is for Sunday evening and Monday morning.
Road users are being warned to check weather forecasts before travelling as snow is set to fall in parts of Leicestershire
Saturday night will remain dry and clear but it will be frosty with temperatures falling to -2C.
Sunday will start cloudy and dry with a band of snow forecast for parts of the region in the evening. There will be up to 1 to 3 cm of snow in places.
Daytime temperature 0C, falling to -2C at night.
On Monday, an area of sleet and snow is forecast to hit the East Midlands in the early morning, becoming lighter. However, more snow is expected later in the day. Through the day there is the risk of 5 cm of snow in places. Maximum daytime temperature 0C. Night maximum -1C.
More snow showers are expected on Tuesday.
The Highways Agency is advising drivers to be aware of disruption to travel due to the snow and to plan for their journey before they set out.
See the Highways Agency website for more traffic and travel updates:
See Leicestershire County Council’s advice on winter weather:
See the five-day forecast for Leicester and Leicestershire at:
» www.thisisleicestershire.co.uk/weather from the Leicester Mercury website.
» The Met Office on Facebook
» BBC Leicester Road Travel Information
» Leicestershire Police Winter Driving Advice