Beat the Street – Blaby District’s giant walking and cycling initiative – is off to a running start with residents travelling more than the distance between Blaby District and New Zealand within the first few days of the game.
More than 8,000 people have walked and cycled 13,000 miles in just five days for Beat the Street – a free competition which challenges people to see how far they can travel around Blaby District in return for points and prizes.
Taking place until 10 April, Beat the Street is transforming Blaby District into a giant game with players tapping special sensors called Beat Boxes dotted across the two towns. The response to Beat the Street has been incredible with thousands of people visiting libraries to pick up a card and get involved.
Nearly 50 schools and teams in Blaby District are competing against each other to see who can journey the furthest and win hundreds of pounds worth of prizes. After almost one week, Greenfield Primary School has rocketed ahead of the competition walking, running and cycling an incredible 1,800 miles. However, with five weeks left to go there are still lots of opportunities for other teams to climb the leaderboards.
Beat the Street Blaby District is delivered by Intelligent Health and is one of 59 Beat the Street games that will be set up across the South West and East Midlands using a new £3.3 million National Lottery funding grant from Sport England. The Blaby District game has received further funding from Blaby District Council.
Councillor Iain Hewson, Portfolio Holder for Leisure and Regulatory Services, said: “We are so pleased with the enthusiastic start to Beat the Street. It’s great to see so many people walking, running and cycling for the competition. There is still time to get involved – pick up a card from your leisure centre, library or Blaby District Council’s Narborough offices and start tapping!”
To find out where you nearest distribution centre is – visit beatthestreet.me