Arriva is set to introduce its ‘demand responsive’ ride-sharing service to the residents of New Lubbesthorpe from 29th April 2019.
The innovative service, named ‘ArrivaClick’ is a digitalised Demand Responsive Transport (DRT) service, providing a sustainable transport option. The service will be delivered as a result of a partnership between Arriva and New Lubbesthorpe landowners, Drummond Estate.
The New Lubbesthorpe development covers the area from Leicester Forest East in the north to Enderby in the south, straddling the M69.
Martin Ward on behalf of the Drummond Estate, explains: “This exciting development is delivering a new place to live, work, go to school and visit, with vibrant urban amenities, and it is important we provide sustainable transport options.
“This is just one of the initiatives we are delivering at New Lubbesthorpe to provide attractive and viable alternatives to using the car. An ‘on call’ service, it provides a high quality, easy and flexible solution to meet local travel needs and is one of the reasons this is such a pioneering development.”
Once in service, ArrivaClick will offer connections for New Lubbesthorpe residents, but also for retail, leisure and workplaces in Leicester city centre, the city’s University campuses as well as railway and bus stations, Leicester Royal Infirmary, Fosse Shopping Park, Grove Park, Meridian Business Park, Meridian Leisure Park, Narborough Rail station, Leicester Tigers and Leicester City Football Club.
The service will deliver shorter end-to-end journey times for customers. Booking by the ArrivaClick smartphone app, customers request an executive minibus from their pick-up point at a time they want and to a destination of their choosing, their journey is then matched with other people heading towards the same destination.
Customers are then given a cost and pick-up time for the journey, and once the journey is accepted, are guaranteed a seat on the high-specification minibuses, which can accommodate up to 15 people (or 12 when including a wheelchair or pushchair using customer).
Public transport is evolving
Paul Hickinbottom, General Manager from Arriva, added: “Public transport as we know it is evolving. There has been a huge shift in consumer behaviour which has seen people expecting a service that is bespoke and tailored specifically to their needs.
“ArrivaClick offers just that; prioritising punctuality of service and frequency. Its flexibility is the key to its success. It delivers on the unique and individual requirements of each costumer, providing a truly holistic approach to meeting their transport needs.
“ArrivaClick is entirely complementary to other forms of passenger transport by encouraging modal shift away from cars through offering attractive products that provide optimum convenience, first-and-last mile solutions, and an approach to service delivery which better represents modern lifestyles.
“By working alongside the Drummond Estate and Go Travel Solutions with our partners at Blaby District Council, Leicestershire County Council and Leicester City Council to bring ArrivaClick to Leicestershire, we are demonstrating a combined dedication to putting the customer’s needs first, whilst seeking to increase our County’s sustainability and environmental credentials.”
Robin Pointon, Managing Director of Go Travel Solutions, explained: “This is a new way of delivering sustainable travel solutions as part of new housing developments. ArrivaClick offers a totally different and exciting solution and will add significantly to our LocalGo offer to residents. With its track record of attracting car drivers as customers and its ability to flex to meet travel demands, it has every opportunity to be a long-term success.”